Let’s talk “Authentically Agriculture” with Michele Payn-Knoper, Cause Matters and founder of the weekly AgChat Twitter conversation. Michele was a presenter at the 2012 Animal Agriculture Alliance Stakeholders Summit. Michele says her presentation title means “that agriculture really needs to do a better job of connecting on a human level.” She spoke about the values, validation and voice that’s needed for agriculture and challenged the group to think about these ideas. Even though you may be a farmer you’re still a human being first and to start at that level to connect with other human beings is the basic first step. Sounds like good advice to me.

We also talked about AgChat and the AgChat Foundation which both Michele and I serve on the board of. It is amazing that the weekly Twitter conversation has been going for over 3 years and Michele says there has been participation from over 15,000 people from 15 countries. She says the outcomes from the conversation are fascinating. I’ll also use this chance to promote this year’s AgChat Foundation Agvocacy 2.0 Conference which will take place August 23-24 in Kansas City. Submit your application here.

Listen to this week’s ZimmCast here: Authentically Agriculture with Michele Payn-Knoper

Thanks to the National Cattlemen’s Beef Association and United Soybean Board for their sponsorship of our coverage of this year’s Summit.

Thanks to our ZimmCast sponsors, GROWMARK, locally owned, globally strong and Monsanto, for their support.

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