Consumers expect the beef they buy to be safe, every time. That’s why the beef checkoff supports the annual Safety Summit — to bring every segment of the beef industry together in one room to focus on ways to improve beef safety.

2012 marked the 10th anniversary of the Safety Summit and participants recognized that milestone by re-affirming the commitment to beef safety that was first pledged a decade ago.

Watch more here or on the MyBeefCheckoff YouTube channel.