The start of the 2012 NASCAR season was delayed due to rain at the Daytona 500 Sunday, but next year the field could include a new player with a new partner.

Boehringer Ingelheim Vetmedica, Inc. (BIVI) has signed a letter of intent to develop a business plan for partnering with the Furniture Row Racing NASCAR team’s Farm American program for the 2013 season. David Korbelik with BIVI’s Cattle Division is pictured here (left center) with South Dakota cattle producers Stacy and Troy Hadrick (left and right) and Pat Driscoll of Furniture Row Racing.

“There has never been a better time to show support for American Agriculture. It is a strong, vibrant business that consumers need to know more about – that’s why we’re so honored to work with Furniture Row Racing to develop a plan on becoming a Farm American partner in 2013,” said BIVI Cattle Division executive director Colin Meyers. BIVI’s cattle division introduced a new way of thinking this year called Prevention Works and Meyers says the partnership with Farm American enhances this industry commitment.

Furniture Row Racing created the Farm American program in 2010, an initiative to bring awareness to the importance of keeping America’s food supply produced in the United States. “We are thrilled that a world-class company like Boehringer Ingelheim Vetmedica, Inc. has shown an interest in becoming a 2013 partner with our Farm American program, which continues to attract attention in the agriculture community,” said Joe Garone, general manager of Furniture Row racing.