Mike Miller has been appointed senior vice president of Global Marketing and Research at the National Cattlemen’s Beef Association (NCBA). Most recently Miller was chief operating officer of Cattle Fax.

In his new role Miller will be responsible for staff leadership of NCBA departments focused on developing and executing the plan of work funded with beef checkoff dollars. Those departments include Planning and Evaluation; Market Research; Research, Education and Innovation; Issues Management; Consumer Marketing; and Channel Marketing. Miller will take over his new responsibilities Jan. 30.

Miller has been COO of Cattle Fax since 2007, analyzing company operations to meet Cattle Fax objectives, and directing and coordinating the organization’s financial and budget activities. He also served as Cattle Fax director of research and business development from 1996 to 2006. He was a marketing consultant for Elanco Animal Health in 2006-07, and served as a sales associate for Rhone Poulenc Ag Company from 1990-96. Miller received his B.S. degree in agriculture business from Colorado State University.