The Cattlemen’s Beef Board is enjoying the best relationships with its contractors in years according to new CEO Polly Ruhland. I spoke with Polly, pictured on the right, at the NAFB Trade Talk session to find out how things are going after some of the recent changes.

Polly says that the Beef Board is taking a look at the structure of its joint committees to see if they can be better or re-structured. She says they’re also looking at their by-laws and some of the antiquated language that’s now twenty five years old. The Beef Checkoff is celebrating its silver anniversary. Polly also mentions that they’re starting a big life cycle analysis project that “allows us to put metrics on how we’re doing as far as sustainability goes and to communicate those to consumers.”

Listen to my interview with Polly here: Interview with Polly Ruhland

2011 NAFB Convention Photo Album