Novus International has launched a new interactive sustainability website to promote the company’s global sustainability initiatives.

The website includes the 2010 Novus Sustainability Report which documents and measures the company’s comprehensive social, environmental and economic sustainability program at a global level following the Global Reporting Initiative (GRI) framework, the most widely used guidelines for sustainability reporting standards.

“This website outlines the goals and progress of our integrated sustainability initiatives worldwide,” said Joyce Cacho, Ph.D., Chief Sustainability Officer at Novus. “This allows us to engage with a diverse group of stakeholders: our customer base, the agricultural industry and the public.”

Novus’s sustainability program forges strong links between performance, food safety, the environment and animal well-being – market drivers shared by urban and rural communities worldwide. In achieving GRI Level B-Check, Novus reports sustainability performance in the areas of economic, environmental, human rights, labor, society and product responsibility.

The website can be found at sustainability.novusint.com.