At the AgChat Agvocacy 2.0 Conference the U.S. Farmers and Ranchers Alliance presented some research with consumers that was conducted by Maslansky, Luntz + Partners. On our program was Jenn Dahm (pictured left). Jenn says that “the finding that all of our research hinges on is the fact that America loves farmers and ranchers. All the effort we’re putting in to showing our families and our values and what we do in those terms, it’s good, and it helps and you know that battle is already won and the place where we really need to focus our energy if we’re going to be effective is talking about our methods.” This is the area where consumers have questions.

She says that fighting back is not working. Throwing facts at them is not working. Inviting consumers to the table is working better. “It’s not a war, it’s about starting a conversation.”

You can listen to my interview with Jenn here: Interview with Jenn Dahm

2011 AgChat Agvocacy 2.0 Conference Photo Album