I had the opportunity to see the lovely and talented advocate for agriculture Michele Payn-Knoper in action last week at the 2011 Southern Peanut Growers Conference where she was the keynote luncheon speaker.

“We have to engage with the 98 and a half percent of the population who are not farmers,” she said, encouraging the peanut growers to use the social media tools available like Facebook and Twitter and YouTube. “Just use your smart phone and shoot a little video the next time you’re out in the field and throw it up on YouTube,” she told them.

To illustrate how the agriculture industry needs to fight for itself, Michele brought some peanut industry representatives up on the stage and taught them some kickboxing moves. It was pretty darn funny and, yep – now it’s on YouTube!