Harvest PR & Marketing, Inc. has once again awarded its Seed to Succeed nonprofit PR grant, valued at $20,000, to the AgChat Foundation, an organization dedicated to empowering farmers and ranchers to effectively tell their story using social media.

AgChat Foundation, which celebrated its one-year anniversary April 5, debuted the “Agvocacy 2.0 Training” in Chicago last August for a select group of 50 farmers and ranchers, and earned a coveted spot on the SXSW Interactive Festival in Austin, Texas, last month.

Currently, Harvest PR is leading a consumer-targeted media relations program spotlighting success stories of the farmers and ranchers who’ve established or enhanced their social media presence, and have successfully connected with consumers as a result of AgChat Foundation training and support. Harvest PR also recently spearheaded the nonprofit’s “Class of 2.0 Reunion,” in which Agvocacy 2.0 Training graduates reunited on Facebook and Twitter and recommitted to their social media goals.

Harvest PR created the Seed to Succeed PR Grant in 2009 to annually support one worthy not-for-profit cause or organization that serves to better agriculture. Applications for the 2012 PR Grant, valued at $25,000, are due Monday, Oct. 31, 2011. Details at www.harvest-pr.com.