With federal funding for public broadcasting on the chopping block in Washington, programs like “America’s Heartland” need friends more than ever.

Now in its sixth season, the PBS show shares the stories of America’s farmers and ranchers with a sophisticated public television viewing audience and is seeking production funding for its seventh season. To that end, the grassroots “Friends of America’s Heartland” website is offering fans of the award-winning series a way to support it by making donations and encouraging others to do so.

The Friends campaign will supplement the sponsorships already promised for season 7 by the American Farm Bureau Foundation, Farm Credit Services, and the United Soybean Board while additional major funding support is still being sought. America’s Heartland is on Facebook, Twitter, and YouTube and is produced by KVIE Public Television in Sacramento.