The South Dakota Beef Industry Council names Ron Frederick as its new Executive Director effective Feb. 21, 2011.

Frederick has a long history with the beef industry, working in animal health for twenty years as a sales representative and regional sales manager with Fort Dodge Animal Health/Syntex. Prior to his sales career, Frederick worked in agricultural extension for South Dakota State University as an educator in Hyde, Faulk and Potter counties. Most recently, Frederick has been focusing attention on his cow/calf operation, the Forty 5 Cattle Company, near Mission, S.D.

Frederick comes to the SDBIC with years of experience in working with cattle producers across the region. “I enjoy the people side of the business and I look forward to meeting with producers to spread the message of the effectiveness of the Beef Checkoff Program.” Frederick points to a recent University of Florida study which found a $5.55 return for every dollar invested in the program.

Frederick believes the beef industry faces many challenges today with rising input costs and the current consumer economy. Frederick, along with the SDBIC Board of Directors, will administrate the Beef Checkoff in the state in an open and transparent manner, welcoming input from all producers.