Working with Novus International yesterday I conducted several interviews that I’ll be featuring here on AgWired. To start out, I talked with Scott Carter (left). Scott is the global poultry market manager so he was a good one to provide an overview of how important the poultry market is for the company. He says it’s the market they started in and their largest customer segment.

There are several key issues that Novus is addressing in the poultry sector right now that Scott says include feed efficiency, gut health and feed safety. I always like to learn what’s new and he points to their IDEA assay:

IDEA™ assay allows users to determine the protein and amino acid digestibility of feed ingredients. IDEA assay analyzes the ingredients in a formulation in order to optimize feed balance and nutrition. IDEA is an excellent tool to help users screen different batches and sources of a given ingredient and gives them the opportunity to use alternative feed ingredients.

You can listen to my interview with Scott here: Interview With Scott Carter

2011 International Poultry Expo/International Feed Expo Photo Album

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