Leaving an icy downtown St. Louis this morning Cindy and I traveled to Columbia, MO where the Missouri Beef Industry Council was holding a board meeting. It was a slow trip since I-70 still had lots of icy spots. We lost count of the cars, trucks and semi’s that had run off the highway and were waiting for tow trucks. Needless to say slow was the safety word of the day.

Most of the MBIC board was able to make the meeting and we enjoyed seeing them. The MBIC was ZimmComm’s first client and we’re heading toward seven years of spreading the good news about beef! Cindy is pictured interviewing MBIC board member Sally Angell for an upcoming episode of the Checkoff Chat podcast, one of the oldest farm related podcast series. The MBIC is meeting in conjunction with the 42nd annual Missouri Cattle Industry Convention & Trade Show.