Did you know that October 8 is World Egg Day? This is a very timely event with all the bad publicity this good food has received lately here in the U.S.
Novus International has joined with industry associations on two continents to celebrate this year’s World Egg Day and bring awareness to the affordability and nutritional value of eggs.
According to the World Health Organization, hunger is the single largest threat to public health. As the world’s population soars from 6.8 billion this year to more than 9.2 billion by 2050, agriculture will be faced with the critical issue of feeding a continually rising population. As our population increases, incomes will raise, diets will diversify and the demand for food will increase. Populations will demand a broader portfolio of foods particularly proteins such as poultry meat and eggs. These growth trends will continue for many years and will strain the food chain from field to fork. Novus International, Inc., a global leader in animal health and nutrition, is taking steps to answer this demand through promotion of the most economical source of protein, the egg.
Eggs are one of the most nutritious and economical foods to produce and purchase. They can be used to help fight hunger, malnutrition and starvation. “Our vision at Novus is to help feed the world affordable, wholesome food and achieve a higher quality of life,” said Dr. Giovanni Gasperoni, Executive Vice President, Marketing and Sales, Novus International. “In conjunction with the celebration of World Egg Day, and in support of our corporate vision, we are partnering with the egg industry in Africa and North America to promote the nutritional benefits of eggs. Parents, children, educators and athletic adults need to recognize the importance eggs play in a healthy diet”.
Novus has prepared resource kits for egg industry associations in Africa and North America to utilize through their various distribution channels including schools, clinics and workplaces. The materials in each kit carry the message “I Know the Truth About Eggs” and point to the informational website www.eggtruth.com. Materials include: educational brochures, posters, postcards, t-shirts and a children’s coloring book. Materials have been structured to specifically target parents, children, educators and athletic adults. Read more here from Novus.
Help spread the truth about the “original super food” – at eggtruth.com!