SFMiD Data Solutions is a partnership between Successful Farming and Farm Market iD and was announced this morning. Between the two companies they are now offering the “most comprehensive agricultural and rural lifestyle database in the industry.”
The combined data solution will offer unsurpassed options for multi‐sourced farm and rural lifestyle data. In addition, SFMiDTM will offer customized solutions to help agrimarketers better understand owner/operator relationships, establish electronic communication data points, and know the farmer as an individual person.
“Farm Market iD has the most current data available – built from multiple federal, state, county and proprietary sources – combined with satellite imagery and common land unit data,” says John Montandon, President of Farm Market iD. “We are thrilled to expand on this offering to generate new data and insights for marketers through the trusted relationship Successful Farming has with farmers.”
For more than 108 years, Successful Farming has worked to forge a strong relationship with farmers and farm families. This relationship allows Successful Farming to collect exclusive data on brand and product use.
“The combined efforts of Farm Market iD and Successful Farming will offer a unique compilation of farm, farmer, and consumer data, enabling agrimarketers the opportunity to learn even more about their customers,” says Scott Mortimer, Publisher of Successful Farming. “This will add value to any marketing campaign.”