Online training for farmers. A few years ago that would be unheard of. Now companies are starting to do it routinely. BASF for example, has just introduced a new online training program: KixorEducation.com. It “provides key information on how Kixor® herbicide technology helps address a grower’s toughest weed challenges, including weeds resistant to ALS inhibitors, triazines and glyphosate.” This gets even better when you see that retailers and farmers are entered into a contest to win an iPod!
Retailers and growers who complete the training between now and Sept. 30, 2010 will be entered into a drawing to win one of 10 iPOD® nanos.
“Results from a BASF-commissioned survey completed this spring showed that 56 percent of respondents think glyphosate resistance is a cause for their tough-to-control weeds,” said Dr. Dan Westberg, Technical Market Manager for BASF. “At BASF, we’re focused on providing innovative chemistries like Kixor to address challenges like resistance. The Kixor online training program provides educational information about how to use this unique chemistry for broadleaf weed control across a wide range of crops.”
The engaging, audio-visual program features technical information about the three products powered by Kixor that were designed for row crops, Integrity™ herbicide, OpTill™ herbicide and Sharpen™ herbicide. The module outlines how and when to use these products, and includes performance photos as well as useful key benefit information for retailers who provide Kixor to their customers.