A part time farmer and a full time POET. He’s featured in this new ad campaign by POET. You can see all the ads at POET TV and vote for your favorite on their Facebook page.
POET launched a national advertising campaign today aimed at highlighting the hard work done by Americans to wean our nation off foreign oil through the production of clean, homegrown ethanol.
The campaign includes three ads, each representing a different aspect of ethanol production. A farmer, a scientist and a plant manager recite free-verse poetry explaining their role in helping solve our nation’s fuel crisis.
The ads refer to the inspiration for POET’s name: ordinary people using common ingredients and creativity to create something powerful and beautiful. The farmer uses sun and rain to produce crops for food and fuel. The scientist makes fuel out of waste. And the plant manager creates jobs here in America. They were shot in New York at locations including Times Square.
Here’s one of the spots. My favorite!