NutriDense has a new marketing manager as announced by BASF Plant Science. She’s Heather Goode.
In this position, she will support the NutriDense sales and marketing team through the development of marketing communication plans and tools that align with NutriDense business strategies and objectives.
“Heather has worked on many agricultural accounts in an agency setting and is well-suited to lead our NutriDense marketing communications efforts,” said Fran Castle, BASF North American group communications manager. “We are excited to have her on board, and we are confident that she will be a strong addition to our BASF Plant Science company and NutriDense.”
Goode has eight years experience in agricultural communications. Prior to joining BASF Plant Science, she was a client service advisor at Quarry Integrated Communications Inc. in Durham, N.C., where she worked on the swine business for Novartis Animal Health. Goode began her career on the crop chemical side, working on the Syngenta Crop Protection horticulture business at Gibbs & Soell, Inc. in Raleigh, N.C.