The first presentation at the Agricultural Relations Council annual meeting in Memphis was on consumer messaging. Our presenter was John Charles Wilson, Agricenter International.

Agricenter International is a self-sustaining, non profit that provides economic development by facilitating agricultural research, educational programs, environmental conservation, natural area preservation and recreational opportunities.

John’s presentation focused on their efforts to better inform and educate consumers on the importance of agribusiness to the U.S. economy and the impact of ag exports to the world. He also gave us an overview of the status of what is considered to be the world’s largest urban farm and research test facility.

His presentation will give you another idea of what you miss when you don’t attend an ARC meeting. Think about putting it on your calendar next year!

Photos are already available in the Agricultural Relations Council Meeting Photo Album.

You can listen to the presentation below.