From Puerto Vallarto to Memphis, TN. Now that’s culture shock. But I’m here at the Agricultural Relations Council Meeting at the Westin off Beale St. Our program has just started with a presentation from John Charles Wilson, Agricenter. I’ll have a post on his presentation later.

To get things kicked off I spoke with ARC President Deron Johnson, Rhea & Kaiser Marketing Communications. He says it’s a mix of professional development and networking. The focus is the Consumer Outreach For Ag. The program will include in the hotel presentations and off site ones as well. It will conclude with a social media panel. The photo of me interviewing Deron was taken courtesy of Janice Person.

Deron says ARC is in a “solid year two of rebirth” for the organization. There are more attendees here this year and they’ll be making some exciting announcements before the end of the meeting. He says they’ll be making a compelling case for people in the industry to join ARC.

Photos are already available in the Agricultural Relations Council Meeting Photo Album.

You can listen to my interview with Deron below.