Novus International Executive Vice President of marketing and sales Giovanni Gasperoni, pictured here with a delegation from Thailand, seemed to know everyone at the International Poultry/Feed Expo in Atlanta last week and he greeted them all as close friends. His genuine and effusive personality reflects his passion for the business of animal agriculture and the people in the industry who produce food for the world. He is firmly dedicated to Novus’ vision to help feed the world affordable, wholesome food and achieve a higher quality of life. “This is really important to us, this is our vision, and we’ve maintained the same vision for the last 20 years,” Gio told me during an interview.

One of the ways Novus is working to achieve that vision is by maintaining a close relationship with their customers in every one of the more than 90 countries they serve. In January, Novus opened a new blending plant in Singapore for animal feed supplements. “It’s part of our overall strategy to be closer to our customers with our specialty products,” Gio said. “We needed to address that in the Asia Pacific and northern China.” The plant will serve as a distribution hub for regional Novus clients in industries including aquaculture, poultry, ruminant and pork.

Gio says in the coming year, Novus will be focused on Africa. “It’s kind of a last frontier for us in helping feed the world affordable and wholesome food,” he says.

Listen to or download my interview with Gio in the player below, and check out our photo albums from the IPE – especially if you had a photo taken with baseball great Bob Gibson at the Novus booth.
International Poultry Expo 2010
Bob Gibson/Novus Photo Album