Pioneer Hi-Bred announced a multi-year sponsorship to support Farm Journal Media’s Legacy Project at AG CONNECT Expo. You can listen to their press conference remarks below:
“The median age of the U.S. farmer today is 58 years, yet only 20 percent of farmers report being confident in succession plans for their businesses,” says Andy Weber, president and CEO of Farm Journal Media. “The need for succession education and tools cannot be overstated in its importance to individual farm families of this country and to the long-term viability of the U.S. agricultural system as a whole.” The sponsorship from Pioneer Hi-Bred will enable Farm Journal to expand upon its editorial commitment to raise awareness surrounding legacy planning and will kick off the single largest industry initiative of its kind in agriculture today.
“Pioneer recognizes the future of the industry it serves is dependent upon successful transition of America’s farm businesses from one generation to the next,” Frank Ross, Pioneer vice president and regional director – North America, says of his organization’s support of the Legacy Project. “With this in mind, Pioneer provides this sponsorship and joins the Legacy Project’s long-term commitment to cultivate multigenerational success for growers and production agriculture.”
The Legacy Project will include:
Hands-on training workshops with succession planning expert Kevin Spafford, author of Legacy by Design: Succession Planning for Agribusiness Owners. Spafford, a certified financial planner, owns Legacy by Design, a firm that guides farmers and agribusiness owners through the succession planning process;
Extensive editorial coverage in FARM JOURNAL, TOP PRODUCER and DAIRY TODAY magazines, on the “AgDay” and “U.S. Farm Report” TV shows and AgWeb.com, with case studies and comprehensive coverage;
A special issue of FARM JOURNAL magazine dedicated exclusively to the topic;
Specific training and tools at www.FarmJournalLegacyProject.com;
A monthly Legacy television show; and
A weekly eNewsletter.
Throughout the years, the Legacy Project will chronicle three farm families selected from hundreds of applicants as they work through the real-world process of succession planning and land transfer.
This pledge by Pioneer to the Legacy Project represents a continuation of its decades-long support for North American growers and their business success through its products, services and financial commitments to agriculture.
For more information, visit www.FarmJournalLegacyProject.com.
AG CONNECT Expo Photo Album