Boehringer Ingelheim Vetmedica (BIVI) has taken the lead in promoting game changing Area Regional Control (ARC) of PRRS, or porcine reproductive and respiratory syndrome – which costs swine producers an estimated $560 million annually.

“The challenge is we really need to learn to work together,” says Dr. Laura Batista, Knowledge Manager for BIVI’s PRRS Area Solutions Team. “We’re really not competing at all. It has to be by the producers, the veterinarians, the local communities. We just want to help and complement.”

I talked with Laura about the effort during BIVI’s seminar about PRRS control in Chicago. Listen to or download that interview here: