The Morocco Poultry Association is FISA and its Executive Director is Chaouki Jerrari (pictured second from left). FISA hosted the U.S. Grains Council Corn Mission team this morning and to lunch. We had a great discussion with Chaouki and other members that included concerns over the recent quality of U.S. corn they received and how American farmers and the USGC can continue to work with them to grow demand and production of poultry in their country.
FISA was created in 1995 and has grown significantly and has received recognition from the Moroccan government recently for the work it does. Members include individual producers, feed mills, hatcheries and others. Their biggest challenge is to increase consumer demand for their product. They’re really starting to look at new ways to conduct marketing on a limited but growing budget.
They like U.S. grain but they have received some corn recently that caused them a concern. In our discussion Corn Mission team members made it very clear that the U.S. had some real weather issues last year but that this year’s crop is one of the best ever.
You can listen to my interview with Chaouki below.