Our first main presentation at the Novus International media day was on poultry marketing and research by Dr. Nasser Odetallah, Global Product Manager Enzymes. He says the products he works on help improve feed utilization efficiency in poultry as well as swine and other animals including companion animals.

He really wanted to focus on the issue of efficiency and provided some interesting examples of how we have made major strides in feeding animals so that we produce much more food but with basically the same or less animals than just back in the 1950’s. In fact, we actually feed the animals less but they produce even more. This is critical he says when you look at the projection of how much food we need to produce to feed the world in the future and to eliminate hunger and starvation. A figure he provided was that there are 6 billion people in the world and 1 billion of them go to sleep hungry and that 1 billion are not in North America or Europe, the majority live in sub-Saharan Africa, China, India and other impoverished areas. He says Novus see the world as one and they’re working specifically to alleviate hunger in those areas.

He also stressed how important food safety as a result of the increased production with the use of their products is to Novus. He also makes a point how we all have a responsibility to make better use of our resources to contribute to developing a more sustainable world.

Novus International Media Day Photo Album

You can listen to my interview with Dr. Odetallah here: