BASF was hoping that Farm Progress Show 2009 would be the big kick off for Kixor, but registration by EPA remains “imminent.”

Still, Kixor is the new star of the BASF exhibit at the FPS09, complementing the company’s powerhorse fungicide Headline. Kixor product manager Mike Hofer says they are getting to really talk with growers in the Midwest to show them the new class of chemistry to control broadleaf weeds in a wide range of crops. “Of local interest has been mare’s tail,” Mike says. “The family of products powered by Kixor is very effective from a burndown perspective on mare’s tail.”

Mike says they do expect registration for Kixor in the United States this month – really, any day now – but it has already been approved in Argentina and Chile and the first product was sold last week in Argentina. Growers at the Farm Progress show are able to listen to experts talk about the efficacy of Kixor-powered products, which include Integrity for corn, Optill for soybeans and Sharpen for a wide range of crops, as well as Treevix for fruit and nut crops. They can also see the results of the product on plot tours at the show.

See photos of BASF at Farm Progress Show here on Flickr.

Listen to or download an interview with Mike here: