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As farmers are getting ready to harvest soon, it’s never too late to begin to think about products for the upcoming year. Nufarm is one of the largest crop protection companies in the world and is primarily at post patent company. After another company’s patent expires, Nufarm brings a similar product to market typically at a better value for the end user.

I was able to learn more about Nufarm’s products during the Ag Media Summit when I sat down with Director, Branding & Marketing Services, Brian Rund.

“This year we introduced 13 new seed treatment products for all the major crops,” said Rund. “We have greatly expanded our product line for range and pasture weed control. We’re also in the process of introducing a very broad range of herbicides for small grasses.”

Nufarm would like everyone to know that they are a very committed player in ag business. “We’re post patent but we’re not generic,” said Rund.

You can see all our pictures from the Ag Media Summit in the IFAJ/AMS 2009 Photo Album.

You can listen to my full interview with Brian Rund here.