In this week’s program we’re going to hear all about how well the New Holland Celebrity Tractor Race, hosted by Michael Peterson, is working for the company. I sat down with Gene Hemphill, New Holland Public Affairs, and we talked about this project that we’ve been involved with for 4 years now. Gene says he and Michael took the idea to the CMA about a year before the first tractor race and were welcomed to become CMA Music Festival participants. The event has grown to the point that, outside of the evening concerts, it’s now one of the top attended events during the festival.

You’ll hear Gene say that this project has accomplished a lot of things for New Holland as it has developed. Besides just the race event and all the celebrities New Holland is also able to support the FFA, work with Joe Jobe, CEO of the National Biodiesel Board and Chuck Leavell, keyboardist for the Rolling Stones and interact with people who fit the ideal demographics for the company and its products.

Cindy was with us so she got a photo of Gene talking to the ZimmComm Golden Microphone.

This week’s program ends with some Michael Peterson music. It’s a song titled, “Down On The Farm” and even if you’ve heard it before, it’s worth hearing again. I hope you enjoy it and thank you for listening.

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