The highlight of day two at World Pork Expo is the carving of the roasted hogs and there were four this year. We already saw Elvis Pigsly in the last post – here is the Novus International feast.

The hogs are roasted for almost 24 hours before they are carved up and offered for passers-by to enjoy, with a nice variety of sauces. Everyone at the expo looks forward to roasted hogs coming out at the end of a long day. Not many vegans here at WPX!

Doing the carving honors are Randy Anderson and Felipe Navarro of Novus. I interviewed both of them earlier in the day about what Novus has to offer for pork producers around the world.

Randy is National Sales Manager for Novus’ pork business in North America. He says they have expanded their product line in the past several years. “What we really focus on is gut health of the animal, how can we help get more out of the nutrition we are feeding them and bring more efficiency,” he says. Among the products they offer are Activate, which are part of their organic acid line, and Mintrex, a cost effective source of organic trace minerals.

Listen to or download my interview with Randy here: Randy Anderson

Felipe talked about supporting pork marketing on a global scale. “We have been improving the way we position our programs based on ROI, trying to bring better value to producers, reducing the cost of production so they get better efficiency,” Felipe said. Novus services producers in more than 80 countries and have offices in six of them.

Listen to or download my interview with Felipe here: Felipe Navarro

World Pork Expo 09 Photo Album

AgWired coverage of World Pork Expo made possible by Novus International and Boehringer Ingelheim