In B to B Magazine, I recently read an article titled, “How to Make Your Pages Rank.” It gives tips and tricks for making your website more prominent on the web. The writer, Christopher Hosford, summarizes a study on how different search engines weight the level of importance of different websites. Here is what he has to say…

In a new study on factors that affect search engine rankings of Web pages, marketing analytics company Covario reported that the number of inbound links from other Web sites is the single most important factor in a page showing up prominently in search results.

Covario’s study—“A Statistical Analysis of Features Affecting Rank in Search Engine Results”—cited external inbound links from educational (.edu) sites, the Delicious social bookmarking site, government (.gov) sites, the blog indexer Technorati.com and Wikipedia, in that order, as returning particularly high page rankings.

To read the rest of the article and learn about the different preferences of Google and Yahoo, link here.