I’m not sure what a “robust” membership drive is but NCBA has launched one. I’m passing this along because one of my Tweeple (http://twitter.com/jaegermaister) sent it to me saying that ” . . . one of our tactics is to use social networking to help spread the word and hopefully touch a lot of potential members that we normally would not reach.” Very wise choice Nate. Consider it done. Hey Forrest, are you on Twitter yet?
This year, the U.S. Congress will address many legislative issues that directly affect cattlemen’s bottom line – including property rights and environmental regulations. “The industry needs a stronger voice that represents the forceful, unified influence of America’s beef producers,” said Forrest Roberts, NCBA’s chief executive officer, when announcing the new “Spring Roundup” membership campaign.
“NCBA intends this intensive drive to significantly expand its 31,000-member producer base, grow its state affiliates’ member base, and strengthen the state-national membership position as a political force to be reckoned with—in state and federal legislatures,” Roberts added. “The old adage, that there is ‘strength in numbers’ has never been truer as the industry continues to be bombarded with challenges to the agricultural way of life.”
“As an industry, we need to come together and get serious about defending ourselves and our way of life. Many extreme advocacy groups have millions of members and millions of dollars. They will ensure their viewpoints are front and center with lawmakers,” Roberts said. “NCBA has a solid membership base and can claim many legislative and regulatory victories, but to continue that success, we need to strengthen and solidify our sphere of influence.”