I didn’t know that media room services were already changing. Apparently at Pork Forum you now get a neck rub while you’re slaving over your computer. Andy Vance, ABN Radio, seems to like the new treatment he’s getting from Cindy Cunningham, National Pork Board. Here’s a little information about this year’s program.

We’ve chosen for our theme this year: “Principles, Practices and Proof: The Path to Success.” Producers who have followed news reports about our industry in recent months know that this is a theme that should give us much to discuss and debate. Delegates last year approved the industry’s Statement of Ethical Principles. One of the questions before Delegates this year will be what’s next in the industry’s efforts to create a positive public image.

While I’m in Raleigh, Cindy (my Cindy) is in Dallas doing some work for Boehringer Ingelheim. I’m sure we’ll learn more about that soon.