Does your company need justification for creating video for online use? Here’s some interesting information on today’s eMarketer.com.
Every retailer knows the importance of moving product, but online the idea may be taking on a whole new meaning. According to comScore, the number of online shoppers who watched retail videos grew 40% in a single year.
It is not surprising that Internet Retailer found that adding video topped online retailers’ to-do lists.
“Once retailers build up the video content on their sites, they will focus on turning their video assets into customer acquisition tools by pushing video to other sites, such as affiliates, social networks and video-sharing destinations,” says Mr. Grau. “Retailers will also place community elements around their videos to make it easy for consumers to upload them to social networks, blogs, bookmarking services or e-mails.”
Jeffrey Grau, is eMarketer senior analyst.
So what are your plans for video this year? You’ll notice that Jeff mentions affiliates, social networks and video-sharing destinations. Can you say YouTube? Why not start there and then post to your website? Just an idea.