I guess that StollerUSA has started blogging with Cybercoffeeshop. They just started posting from their US Ag Associates Conference that is taking place in Houston, TX.

Join the insightful online chat between farmers, researchers, and crop consultants. Find out what others are doing to cope with the changes in today’s farming environment.

It looks like they’re asking questions in an attempt to engage visiting farmers in a conversation. That is a good tactic. I would also suggest posting more information on the actual activities, products, etc. being presented to provide them with more to “chew on.”