Alpharma is conducting a student video contest to help educate consumers about food and farming, especially animal agriculture. So, get out your FLIP’s, phones or whatever you shoot video with and get entered!
In an innovative step toward consumer education, agriculture students from the East Coast to California are invited to participate in a three-phase contest, the first of which is an open call for farm-related video clips. A variety of clip suggestions are listed on the contest Web site, www.meetwhatyoueat.com, ranging from cows being milked to combines harvesting crops in the heartland. Students can submit their choice of any number of video segments, whether recorded on a digital camera or high-power video recorder.
As the contest sponsor, Alpharma will award participants a $25 gift card for each usable clip submitted, up to 10 per person. These video segments will be available online for the next phase of the contest where participants will be able to compile their own video using segments chosen from the site. This will provide students with an opportunity to create their own version of the story of food production.
Completed videos will then be posted on the contest Web site, allowing those who view them to vote for their favorite in support of the friends, club or school who produced them. The contest culminates with the top video producers winning a $5,000 cash prize, courtesy of Alpharma.
“This is an exciting opportunity for students involved with and passionate about agriculture to educate consumers in an innovative way,” says Mellinger. “We look forward to seeing what students can come up with, and we enjoy supporting the student’s creativity and expression.”
The contest began September 8th and will run through the middle of December, with the winning video announced December 22, 2008.