Cindy is getting on my case for being late with my ZimmCast again this week. Well I was holding off because I wanted to get in touch with someone special for my interview.

That someone is Gary Schulz, Executive Vice President, California Raisin Administrative Committee and California Raisin Marketing Board. He just started his new job about 3 weeks ago and I caught up to him this morning during his travels and learned a lot more about what these organizations do.

In our conversation he explains the difference between the federal marketing order group and the promotional group. Gary says that he’s got a lot of new information to absorb during the next several months before he transitions to the President/General Manager position some time in January. I learned from him that they have outposts in several foreign countries to help promote exports of U.S. raisins.

I asked him if we’d see a return of the singing raisins and he just said that we should keep our ears open, that you never know. The CRMB outsources public relations and advertising to Fleishman Hillard in San Francisco.

The program this week ends with music from the Podsafe Music Network. It’s a short little piece called “Raisin” from Paul and Storm. I hope you enjoy it and thank you for listening.

You can download and listen to the ZimmCast here: ZimmCast 188 (15 min MP3)

Or listen to this week’s ZimmCast right now:Interview with Gary Schulz - ZimmCast 188

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