AgWired has arrived at the Farm Progress Show and the first person I got to meet is the new VP, Sales and Marketing, New Holland Agricultural Equipment NA. He’s John Stevenson and this is his first Farm Progress Show. Thanks to Laura McNamara for taking our picture.

So John is my first interview and that’s appropriate since New Holland is once again one of our show coverage sponsors. Here’s what he says about his new position. “I think it’s an outstanding opportunity and really a noble cause. We’re producing products to help feed the world.”

John says New Holland is a heritage company and he feels a lot of responsibility taking on this new opportunity. He says they’ll be re-evaluating everything, including products, services and even the organization. As he puts it, “Are we truly focused on the customer?” Based on this effort they’ll make any changes deemed necessary.

John says they expect to have focus teams internally that are both regional as well as product based. Feedback will be coming from the grassroots, their customers. He’s also planning a tour starting in September spending every other week in a different region, meeting with customers and dealers. He says to “Look forward to a new New Holland.”

You can listen to my interview with John here: fp-08-stevenson.mp3

You can also download the interview with this link.

AgWired coverage of the 2008 Farm Progress Show
is sponsored by: and