Farm Journal Media has acquired Implement & Tractor magazine.

First published in 1885, Implement & Tractor is a bimonthly publication providing news and insights for dealers, distributors, OEMs, engineers and the associations who make up the $40+ billion dealer and wholesaler equipment industry. Implement & Tractor also publishes the annual Ag Equipment Buyer’s Desk Reference, which provides the most comprehensive index of companies, organizations and associations involved in the agricultural equipment industry.

In announcing the acquisition, Steve Custer, Executive Vice President of Farm Journal Media, said the acquisition strategically positions the company to serve the entire equipment channel – from manufacturer to farmer. “This is an important step to help us more completely link buyers and sellers in the farm equipment market, and is the first of several announcements we’ll make in the equipment sector yet this year,” he said.

In the past year, Farm Journal Media began building the most comprehensive database of U.S. farm equipment dealers. This definitive database will be used to significantly expand and update Implement & Tractor’s 5,000 circulation to nearly 10,000 dealer owners and store managers, with the majority of names containing email addresses and the vast majority qualified within the past 12 months.

Charlene Finck, Vice President and Editorial Director of Farm Journal Media, said, “Equipment has always been an editorial cornerstone for us. Implement & Tractor expands our journalistic service beyond farmers to the whole machinery chain, which is experiencing incredible change.”