There’s a new leader in sales and marketing for New Holland.
John J. Stevenson has been named Vice President, Sales and Marketing, for New Holland Agriculture in North America, according to an announcement by Harold Boyanovsky, president and chief executive officer of CNH Global, N.V. The appointment will be effective August 1, 2008.
Stevenson will maintain his office at New Holland Agriculture North American headquarters in New Holland, Pa. He will report directly to Boyanovsky, who also serves as President of New Holland Agriculture worldwide.
Stevenson’s credentials include most recently serving as President and Chief Executive Officer of American LaFrance LLC, a U.S.-based manufacturer of fire, rescue and other emergency response vehicles. Prior to that, he served in senior management positions at Freightliner, Volvo Trucks North America, and Mack Trucks. His background also includes proficiencies in organizational management, manufacturing, distribution, purchasing, logistics, product marketing, service and sales. He holds a Bachelor of Business Administration degree from Muhlenberg College in Allentown, Pa.