Some web publications have been bought by Vance Publishing.
Vance Publishing Corporation has acquired two Internet-based businesses that market to and serve the farm and ranch communities, CattleNetwork.com and CattleStore.com. Both were purchased from Integrated Management Information, Inc., of Colorado.
“This is another significant acquisition for Vance Publishing,” reported company Chairman William C. Vance. “It reinforces our position as the premier business-to-business multi-media communications resource in the markets we serve. We will continue to pursue acquisition opportunities that will increase services to our customers and strengthen our existing product lines.”
This is Vance’s first solely digital acquisition; other recent purchases have included a mix of print, e-media, and events. The two new sites will become part of Vance’s growing Food360 group, which includes Drovers, Dairy Herd Management, Bovine Veterinarian and Pork print publications, web sites, e-newsletters, and the Doane forecasting and analysis product line marketed to the agricultural community, along with a host of other magazines, digital products and events.