One of our sponsors for AgWired coverage of this year’s Agricultural Media Summit is BASF. I spoke on the phone to Allegra Sinclair about what we’re going to be doing. This is going to be fun and she’s excited. By the way, I learned that Allegra is an experienced podcaster and recent Mac convert.

So, what’s up with BASF and AgWired? To start with, BASF is sponsoring the media room for the third year in a row. They’ll be supplying computers, wi-fi and all the things we need to do our jobs. To go along with that, we’re teaming up with BASF and our AgNewsWire.AgWired.com service to be the official online media room for AMS. This is a first. What this means is that ag journalists will have an online location to find media releases that AMS exhibitors/sponsors want to distribute during the conference. We’ll also send those releases to our ag journalist list as well. These AMS supporting companies will be receiving notification shortly that they can send a release at no charge during the conference.

Then on AgWired you’ll find our patented online event coverage with pictures, interviews and video. Cindy will be there with me so this could get interesting. We’ll be posting our interviews so that they can be downloaded and ag journalists are welcome to use them. Same goes with pictures. So if you can’t be there and want to know what’s going on, well, you know where to go online.

We’re also planning to use AgWired Live TV to webcast the BASF press conference. I’ll have more details on that later.

Allegra says that one of the most important things about AMS for them is the relationship building with ag journalists and I sure echo that. The InfoExpo and other activities provides a great venue for social networking and I’ve seen lots of positive results of it from my own experiences.

Listen to Allegra and me talk about this year’s event: Interview With Allegra Sinclair - AMS Interview