Another one of the booths I visited at the recent NAMA Convention Connection Point was Fastline. Participating in this interview are Bill Howard, Publisher, Matt Coniglio, National Accounts Manager and Joe McWilliams, VP Sales and Marketing. Learn all about the company and publication. They’re celebrating 30 years this year! This is one in a series of interviews we conducted in …
ZimmComm New Media Training
This past week we did some new media training here at ZimmComm World Headquarters. My Mac looks great on a 42″ Plasma. John, Laura, Michelle, Cindy and Chelsea all watched as we went through the new version of WordPress and discussed posting policies and our new live video application. In light of some of the latest news on how big …
The Growing Business of Blogs
Remember back almost 4 years ago when you first heard about new media (blogs and podcasts) being used in agriculture? You know where, right? Well that “fad” has certainly become much more mainstream than many thought it would. My favorite place to keep up with what’s going on in my new media world is eMarketer. They’ve got a new report …
Associated Ag Publications Does Ruralpolitan
During the recent NAMA Convention I visited with Bob Van Voorhis, Associated Ag Publications. In the following interview with him we talk about who they are. They’re connected with Farm Bureau and Bob discusses why that relationship is special. Bob also talks about their coverage and audience using words like, “ruralpolitan.” This is one in a series of interviews we …
2008 NAMA Boot Camp
Mark August 12-14 on your calendar if you haven’t already for NAMA Boot Camp ver. 5. The NAMA office is expecting about 125 to attend this year’s program and sponsorships are available. The program will be held at the Hyatt Regency Crown Center, our Kansas City NAMA home. Online registration is available.
DTN/The Progressive Farmer Editorial Focus
One of the booths that I got to conduct an interview in during the NAMA Convention was the DTN and The Progressive Farmer booth. In it I spoke with Adrian Blake, Publisher, who helped me understand the editorial focus of DTN and their publication. In the interview you’ll hear him talk about what make them different and how advertisers can …
BASF Specialty Crops
During the BASF Media Summit there were several breakout sessions like the one presented by Paul Rea, Director, BASF Specialty Crops. Attendees got to choose one and I picked Paul’s. He spoke of new products, including Clearcast herbicide and flexible product packaging for the pest control, vegetation management and turf and ornamentals markets. I was interested to see several of …
Plant Biotechnology From BASF
Dr. Hans Kast, President/CEO, BASF Plant Science Holding GmbH, spoke at this week’s Media Summit about plant biotechnology and the work the company is doing in R&D. Picture courtesy of Carl Cox Photography. On the subject of plant biotechnology, Dr. Hans Kast, President and Chief Executive Officer of BASF Plant Science, indicated that the research and development focus for BASF …
BASF Marketing Dynamics
Marcus Heldt is Group Vice President, North America, Crop Protection Division, for BASF. He spoke at this week’s Media Summit about how the company is putting innovative knowledge gained in marketing to one crop area to use in targeting other market segments. BASF is also building on the leadership and success of its Plant Health platform with Headline fungicide. “Headline …
Monetize That Blog
One of the questions I get asked very often is, “How can you make money with new media?” If you read AgWired often then you probably have a good idea of some of the ways that can happen. But let’s say you’re a membership organization like the Appaloosa Horse Club and you’ve got a blog. What can you do with …