Marcus Heldt is Group Vice President, North America, Crop Protection Division, for BASF. He spoke at this week’s Media Summit about how the company is putting innovative knowledge gained in marketing to one crop area to use in targeting other market segments.
BASF is also building on the leadership and success of its Plant Health platform with Headline fungicide. “Headline has clearly established a solid track record in field crops over the last four years with its Plant Health benefits. So much so, that more than 10 million acres of corn and soybeans were treated with an application of Headline in 2007,” said Markus Heldt, Group Vice President, North America, BASF Crop Protection. Now, Heldt said, BASF is leveraging the expertise developed with Headline in field crops for the benefit of other sectors such as turf and ornamentals and fruit. He pointed to the Plant Health work currently underway in the organization’s turf and ornamental business and the potential for Plant Health to play a significant role in addressing issues, such as product shelf life and water restrictions for the ornamental plant production and golf course industries respectively.
You can listen to and download his remarks here: 
Markus Heldt Remarks (21 min MP3)
Or listen to them here now:basf-media-summit-8.mp3
AgWired coverage of the BASF Media Summit is sponsored by:
