Before I get to BASF innovation I just have to let you know this is post # 5,000 on AgWired. Talk about some new media innovation!
Our first speaker this morning at the BASF Media Summit was Dr. Stefan Marcinowski, BASF Executive Board member. His job was to provide us with an overview of the company and a key word in his presentation was “Innovate.” Keeping with the theme of From Research to Reality, he says that BASF invests significantly in R&D which leads to innovation and that fuels the constant re-invention of the company.
I like his remark that the future is the “time zone where we’ll spend the rest of our lives.”
According to Dr. Marcinowski, BASF is the number one chemical company in the world in sales. He says their income has tripled in the last 10 years.
Here’s his remarks so you can download and listen to them: 
Remarks by Dr. Stefan Marcinowski (20 min MP3)
Or listen to them here now:basf-media-summit-4.mp3
Dr. Marcinowski was also on AgWired Live TV this morning as well. I interviewed him after his presentation.
AgWired coverage of the BASF Media Summit is sponsored by:
