There’s a new report out from eMarketer that shows a growing podcast audience. You can purchase the complete report from this link. Hopefully those of you who are podcasting or thinking about it will find this helpful. They don’t measure farmers (who does?) but you can pretty much expect that farmers track along with the general public – my opinion of course.
eMarketer estimates that the total US podcast audience reached 18.5 million in 2007. Furthermore, that audience will increase by 251% to 65 million in 2012. And of those listeners, 25 million will be “active” users who tune in at least once a week.
”As the US podcasting industry matures it is unquestionably creating a listening audience,” says Paul Verna, eMarketer Senior Analyst and author of the new report, Podcast Audience: Seeking Riches in Niches, “And along with a larger audience comes increases in advertising spending tied to podcasts.”
A number of factors are driving the growth of the podcast-user base:
* Greater ease of consumption for podcast content
* Growing awareness of podcasting
* Terrestrial radio’s use and promotion of podcasting
* Increased penetration of portable players
* The evolution of smart phones and proliferation of affordable mobile data plans