I’m really glad that Makhteshim Agan is using the name MANA Crop Protection since it’s a lot easier for me to say. They held a media breakfast last week that I attended and it provided an opportunity to get to know them better.

I interviewed Dave Downing, Senior Product/Marketing Manager – Herbicides and now know a lot more about the company. For example, it’s been around for over 60 years and until recently basically supplied active ingredients to many well-known ag chem companies. However, the company decided a few years ago to start marketing their own proprietary brands and products.

Dave says they have over 50 products of their own on the market now for all crops. He says that what they’re doing is providing generic alternatives to growers at a reasonable price. I like his analogy of taking your doctor’s prescription to the pharmacy. When asked if you’d like the less expensive generic most people select it. Dave says that kind of thing is happening now in the agricultural chemical business.

This week’s program ends with music from the Podsafe Music Network. It’s called “Standing In The Cottonfiels” by Boo Boo Davis. I hope you enjoy it and thank you for listening.

You can download and listen to the ZimmCast here: ZimmCast 154 (19 min MP3)

Or listen to this week’s ZimmCast right now:zimmcast154-1-14-08.mp3

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