It’s time to hit the agricultural marketing highway once again. Actually I did that Friday when I did some blog training in Kansas City before attending the Beef Breeds Social. This year it was held at the American Hereford Association offices. It was very well attended and we of course ate some very good beef.

Before things got too sociable I did an interview with (r-l) Craig Huffhines, American Hereford Association, Glen Klippenstein, American Chianina Association, and Robert Williams, American-International Charolais Association. It’s a pretty light hearted group interview which I think you’ll enjoy. We talked about things like why get together and socialize when during the day these groups compete and how much history these organizations have.

One thing they agreed on is how important industry research is to all of them. I think a good example of that would be the flat iron steak developed with Checkoff dollars. I bought and cooked two on the grill tonight and they were excellent. If your local grocery store doesn’t have them then ask them to start stocking up.

This week’s program ends with music from the Podsafe Music Network. It’s called “Social Trend” by HAF. I hope you enjoy it and thank you for listening.

You can download and listen to the ZimmCast here: ZimmCast 153 (17 min MP3)

Or listen to this week’s ZimmCast right now:zimmcast153-1-6-08.mp3

The ZimmCast is the official weekly podcast of AgWired which you can subscribe to using the link in our sidebar. You can also subscribe in iTunes