How much time do you spend online these days? More than you did 2 years ago?

According to a chart on the Compete Blog time spent online has increased by 24.3% since October of 2006. That’s a pretty healthy jump in just two years.

Here’s what the author of that post, Jay Meattle, has to say about it:

We are spending more and more time consuming information online. Logically, since time is finite online advertising spend should follow a similar trajectory with marketers allocating their ad budgets in proportion to where people are spending their time.

Needless to say, this is a time of considerable opportunity for online media properties and online marketers!

I can’t agree more.