Inviting the media in to learn more about your business or organization is becoming more popular these days. This past week I had the opportunity to attend a media day at the American Hereford Association. Thanks to Dave Mehlhaff, Director of Communications a number of agricultural journalists got their first look at the Association’s headquarters in Kansas City.

In this week’s program I’ve got an interview with Dave that we did before I left the excellent concluding lunch session we had. Dave says the feedback he received was very positive and that he plans to do it again next year. I lobbied for a weekly media day or lunch but I don’t think that’s in the budget. He says we’re going to be seeing and hearing a lot more from the AHA in coming months.

Dave’s pictured setting things up for us in our first session in the AHA office.

The program concludes this week with music from the Podsafe Music Network. This week’s song is “Mass Media” by a Mark Heimonen.

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