I’m not here to create a lot of content but hey, it’s what I do. So I made a point of meeting the founder and CEO of Personal Life Media, Susan Bratton. She produces 22 podcasts a week and is one of the main organizers of the Association for Downloadable Media.

After our initial meeting of the new organization today I interviewed her. She explains how why she and some others have gone to the trouble of creating a new organization. Basically it has to do with creating some new media industry standards that will allow those of us who create content to better monetize our products. I’m all for that. Hopefully we can convince some of the research people to add a category for farmers or at least rural audiences.

You can listen to my interview with Susan here: pnme-07-bratton.mp3